TrackMaven


Overview

Website: trackmaven.com
Twitter: @TrackMaven
Facebook: TrackMaven
Founder: Allen Gannett

TrackMaven is a marketing analytics platform that provides big brands and enterprise marketers competitive analysis solutions that allow them to identify marketing opportunities, optimize content distribution, and track real-time progress. [1] TrackMaven aggregates data from a wide variety of industries from 15 different channels across paid, owned, and earned media  into one interface.  Using TrackMaven, big brands and corporations are able to benchmark and track their digital marketing campaigns.  Major clients include Eddie Bauer, Aol, Computer Sciences Corporation, Martha Stewart Living, and the NBA. [2] 

History

Headquartered in Washington D.C., TrackMaven is a private company founded by Allen Gannett in September of 2012. The company launched its closed beta in February of 2013 with 20 enterprises. The following May, TrackMaven acquired a $1.25 million in seed funding from Aol Ventures among other angels, and several paying clients, such as Martha Stewart Living, Eddie Bauer, Aol and the NBA. TrackMaven announced its Series A round, a total of $6.5 million, on February 4, 2014 led by New Enterprise Associates accompanied by Bowery Capital and Acceleprise Ventures.  Following the successful Series A round, Harry Weller of NEA, former Eloqua CEO Joe Payne, and Sean Glass, co-founder of HigherOne, joined the board of directors. [1] On December 14th, TrackMaven raised their Series B round of $14 million led by New Enterprise Associates. [7]

Funding rounds

Funding RoundDatePaper AmountInvestors
Series BDecember 9, 2014$14 million New Enterprise Associates
Series AFebruary 4, 2014$6.5 millionAcceleprise, Bowery Capital, New Enterprise Associates
SeedMay 29, 2013$1.3 millionAcceleprise, Bowery Capital, Andy Klingenstien, Adam Falla, Adam Riggs, Heman Gadhia, Marc Solomon, Roger Krakoff, Sean Glass, Tony Ayaz
[2]