SocialRadar



Website: socialradar.com
Twitter: @SocialRadarApp
Facebook: SocialRadar
Founder: Michael Chasen

Overview

SocialRadar develops social and location-based space applications for users to connect and interact with others around them. SocialRadar monitors every major social app (Facebook, Instagram, Twitter, LinkedIn, Foursquare, Google +) and provides location-based connections for mobile users based on users' publicly shared profiles and location information. Users can share their location with everyone, friends, remain anonymous, or go "invisible." [6] The company builds apps for mobile and Google Glass.

History

Headquartered in Washington, D.C., SocialRadar was founded by Michael Chasen, the co-founder and former CEO of Blackboard in April of 2013. After a long stint in the edtech space with Blackboard, which he sold for $1.64 billion, Michael had noticed that the current generation of students were heavily sharing information about their profile and location because they wanted connect with friends at any given moment. [6] It was this observation that led him to create SocialRadar. In June of 2013, SocialRadar raised $12.75 million in Series A funding with backing from NEA, Grotech and SWaN & Legend and investors, Steve Case, and Ted Leonsis. [5] 

SocialRadar Acquires GridSkipper

On November 12, 2014, SocialRadar acquired GridSkipper, a consumer audience segmentation tool based on visits to physical locations nation-wide. The acquisition came after months of the two companies working together to make SocialRadar's location technology more precise and reduce battery draining. The app now drains only 2% or less of an iPhone battery's life per hour, compared to the 6 - 14% of a standard Apple location tracker. The location tracking accuracy is also now within a few meters. [3] SocialRadar now provides location tracking through a new SDK offering for third-party app developers wanting to use its location manager and customer insights capabilities. The SocialRadar SDK will be offered as a free platform for app developers interested in high-accuracy location-based services that offer deep consumer insights, like tracking where consumers make their purchases and what types of purchases they make. [2]

Funding Rounds

Funding RoundDatePaper AmountInvestors
Series AJune 19, 2013$12.8 millionDaniel Cane, Tom Davidson, NextGen Angels, Jack Biddle, Dan Mindus,Peter Corbett, New Enterprise Associations, Ted Leonsis, Steve Case, Dave Morin, Growtech Ventures, Inc, Kevin Colleran