Twitter: @nicelyapp
Facebook: nicelyapp
Founder: GPTV


Nicely is an on-demand gift-giving service. Originally started as a DC-based mobile app offering free, same-day delivery to the Nation’s Capital, Nicely now offers a nationwide online store.

Nicely connects consumers to local businesses by offering only products made by D.C.’s small vendors [1]. Nicely believes acts of kindness should not be random, but consistent. Their slogan is “Shop Local, Shop Nicely!”

Nicely is also known as Nice On Demand.


Headquartered in Washington, DC, Nice On Demand (dba Nicely) is the first fully funded startup created by tech accelerator Gardner Prescott Technology Ventures (GPTV). [2] Whitney Jones, CEO of Nicely, came on board the struggling startup October 27, 2014, took over operations, and was tasked to launch by December 2014.  Nicely's first app officially launched December 8, 2014 for iPhone.  Nicely's online store launched a mere three weeks later and its Android app launched in April 2015.  Nicely currently partners with 14 local small business vendors, many of which operate out of shared kitchen spaces such as Union Kitchen and Mess Hall DC. [3] In January 2015,  the company celebrated its first successful #BeNice charity campaign, an effort to raise donations through purchases and matching contributions from its tech firm GPTV. The campaign benefitted Food & Friends, a DC-based charity that prepares and delivers specialized meals in conjunction with nutrition counseling for individuals living with HIV/AIDS.  [4] The company also donates all unused products to Miriam's Kitchen, an organization providing daily meals to the homeless, when seasonal and holiday promotions end. [5]] Nicely's future plans include expanding to NYC by January 2016, shipping Nicely gifts to all 50 states (6 of 50 currently), and furthering its custom gift basket partnerships with other companies and organizations looking to fulfill on-going client and VIP needs.


  1. Ann Diab "Nicely Gift-Giving App Launches in DC and Inspires #BeNice Campaign" Tech.Co December 2, 2014

  2. Lalita Clozel "Wanted: 15 seed-stage companies for new DC accelerator program" February 24, 2015

  3. Nicely "Our Small Business Vendors"

  4. The DC Ladies "Whitney says #BeNice" December 2, 2014