Sweetgreen


Overview

Website: sweetgreen.com
Twitter: @Sweetgreen
Founder(s): Nicholas Jammer, Nathaniel Ru, and Jonathan Neman

Sweetgreen is a farm-to-table salad chain that offers fast, healthy food made with locally-sourced ingredients. Sweetgreen’s business model is centered around its partnership with local farms, transparent sourcing of ingredients, and 100% compostable packaging. Sweetgreen's menu consists of customizable salads, grain bowls and homemade dressings. The restaurant also offers other locally-sourced drinks and soups. Sweetgreen’s emphasis on sustainable ingredients, recycled and recyclable materials, and healthy, delicious food defines the company’s brand and culture. [1] The company also sponsors the Sweetlife music festival as well as the Sweetgreen in Schools nutrition program, which benefits over 1,000 students each year. [2] 

History

Sweetgreen opened its first store in 2007 in Washington DC with 29 locations now in the DMV, New York City, and Boston areas. [3] Sweetgreen was launched by three Georgetown University seniors, Nicholas Jammer, Nathaniel Ru and Jonathan Neman. The three business majors wanted an alternative to DC’s unhealthy fast-casual dining options. Initial funding for the business came from the families of Jammer, Ru, and Newman, each of whom received an investment of $10,000 from their parents. In 2009 they opened a second store in Dupont Circle. Sweetgreen launched the Sweetlife Festival, an annual food and music festival that takes place in Columbia, Maryland. In 2013, Sweetgreen opened stores in New York City and Boston. [4] In 2014 Sweetgreen released its frozen yogurt product “Sweetflow.” Sweetgreen aims to serve customers coast to coast, with plans to expand to Los Angeles in 2015. [5]

Funding rounds

Funding RoundPaper AmountDateInvestors
UndisclosedNovember 19, 2014$18.5 millionRed Sea Ventures, Revolution LLC
UndisclosedDecember 3, 2013$22 millionSignatures Capital, Bobby Yazdani, Revolution LLC, Steve Case, Ted Leonsis, Donn Davis

References

  1. Moskin, Julia “Hold the Regret? Fast Food Seeks Virtuous Side” New York Times July 25, 2014 

  2. "Community" Sweetgreen

  3. "Locations" Sweetgreen

  4. Witchel, Alex “Inheriting the Restaurant Gene: Sweetgreen, a Salad Chain, Is Coming to Manhattan” New York Times June 27, 2013  

  5. Carman, Tim “Sweetgreen Launches Test Kitchen at its Dupont Location” Washington Post June 25, 2014